The “AdmdQ” Association des motoneigiste du Quebec is proud to announce this season's edition of it’s ongoing snowmobile safety efforts. The program differs from the more passive efforts that have been made in the past, by presenting a slogan and visuals which more forcefully go straight to the point and hopfully to the mind.
Graphic, attention grabbing images and the reoccurring and to the point slogan (in French) “If snowmobiling is your life, do it!” aims to force snowmobilers into more direct reflection. Snowmobiling is a passion and the phrase “snowmobiling is my life” has long been part of the vocabulary of snowmobilers.
In addition to wide distribution of full color posters, this safety outreach program will also be broadcast over 15 radio stations throughout Quebec along with trail conditions. The first of several print ads will be published in the Sports Motorises magazine and will also be highly visible on the web sites of AdmdQ.org and other website partners.
The “AdmdQ” Association of Quebec Snowmobilers has chosen this direct approach by focusing on the sad reality that as in all activities, snowmobiling has its share of risks and that snowmobilers should be always vigilant, aware and safe.
The first poster shows the aftermath of a snowmobile tragedy with the thought provoking text “It’s Saturday morning at 11:30, Jonathan died riding his snowmobile ...'' “If snowmobiling is your life, do it!”
Ride smart, ride safe and enjoy your passion for years to come.
The “AdmdQ” Association des motoneigiste du Quebec is proud to announce this season's edition of it’s ongoing snowmobile safety efforts. The program differs from the more passive efforts that have been made in the past, by presenting a slogan and visuals which more forcefully go straight to the point and hopfully to the mind.
Graphic, attention grabbing images and the reoccurring and to the point slogan (in French) “If snowmobiling is your life, do it!” aims to force snowmobilers into more direct reflection. Snowmobiling is a passion and the phrase “snowmobiling is my life” has long been part of the vocabulary of snowmobilers.
In addition to wide distribution of full color posters, this safety outreach program will also be broadcast over 15 radio stations throughout Quebec along with trail conditions. The first of several print ads will be published in the Sports Motorises magazine and will also be highly visible on the web sites of AdmdQ.org and other website partners.
The “AdmdQ” Association of Quebec Snowmobilers has chosen this direct approach by focusing on the sad reality that as in all activities, snowmobiling has its share of risks and that snowmobilers should be always vigilant, aware and safe.
The first poster shows the aftermath of a snowmobile tragedy with the thought provoking text “It’s Saturday morning at 11:30, Jonathan died riding his snowmobile ...'' “If snowmobiling is your life, do it!”
Ride smart, ride safe and enjoy your passion for years to come.